MAP Policy

BrakeTech USA, LLC thanks you for offering BrakeTech products. To protect your business and ours, BrakeTech has set fair, competitive price levels and this advertising policy. This policy covers BrakeTech products and the Ferodo products that BrakeTech distributes. All public price advertising must be at or above MSRP, under the conditions below. BrakeTech believes this policy benefits its dealers by protecting against price discounting.

MSRP

MSRP is the price shown on braketech.com. BrakeTech also provides dealers a dealer price list. BrakeTech may change MSRP at any time at its sole discretion; the current braketech.com price is always the MSRP that applies.

What the policy covers

Dealers may not advertise BrakeTech or Ferodo products in any form of media below MSRP. This policy does not limit the price you actually sell a product for, only the price you advertise. Products are made available to you for sale as finished goods and may only be sold otherwise with BrakeTech's express written permission.

Any advertised price in any media, including but not limited to websites and other electronic media, marketplaces, social media, radio, television, flyers, posters, catalogs, magazines, email newsletters and solicitations, coupons, mailers, inserts, newspapers and public signage, must not be less than the current MSRP on braketech.com. Any advertised price below the current MSRP is a violation of this MAP Policy and is subject to the Enforcement Procedures below.

• This policy applies only to advertised prices. It does not apply to the price you sell for to an individual customer in your store or over the telephone. You are free to sell at any price you choose in those cases.
• Online auctions and marketplaces may not show a reserve, "buy it now", "make an offer", "or best offer" or any other price below the current MSRP.
• "Add to Cart" prices are advertised prices. Cart prices may not show below the current MSRP.
• Any price shown on a website is an advertised price and must follow this MAP Policy.
• This policy does not set a maximum advertised price. You may advertise at any price above the current MSRP.

BrakeTech may run promotions on certain products. In that case BrakeTech may change or suspend this MAP Policy, in whole or in part, by telling all dealers what the change is and how long it lasts. BrakeTech may also change MSRP on all or some products at its sole discretion. Such changes apply equally to all dealers.

Enforcement Procedures

These Enforcement Procedures are part of the BrakeTech dealer application, so every dealer who signs the acknowledgment knows how seriously BrakeTech treats violations. BrakeTech's decisions under these procedures are binding on the violator.

First offense

• A member of the BrakeTech Customer Support Team will contact the violator by email, telephone or letter, remind them of this MAP Policy and identify the violation.
• The violator will receive a copy of this MAP Policy and must sign and return the acknowledgment, admitting the violation and agreeing to follow the policy. BrakeTech must receive the signed copy within 10 business days, or the violator's account will be suspended until it is received.
• The violator has 10 business days to follow this MAP Policy and correct the violation.
• BrakeTech will keep a permanent record of this in its files. If the violation is not corrected within the 10 business days, the violator will be suspended for 6 months, during which no BrakeTech or Ferodo product may be sold to the violator by BrakeTech. Anyone found supplying a violator during the suspension will receive the same suspension.

Second offense

• A member of the BrakeTech Customer Support Team will contact the violator by email, telephone or letter, again remind them of this MAP Policy and identify the violation.
• The violator will be reminded of the earlier offense and sent a copy of their signed acknowledgment.
• The violator will be suspended for 6 months, during which they cannot buy BrakeTech or Ferodo products from BrakeTech, under the same terms as the first offense.
• At the end of the 6 months, BrakeTech will decide whether to continue the suspension for another 6 months. A continued suspension is reviewed at the end of each 6-month period and either continued or ended.

Third offense

• Anyone found violating this MAP Policy a third time is permanently banned from buying BrakeTech and Ferodo products from BrakeTech.
• The permanent ban applies to the violating business, to its owners and operators, and to any business owned by those owners or operators. (For example, closing and reopening under a new name does not lift the ban.)
• Anyone found supplying a violator after a permanent ban will also be permanently banned.

Questions and authority

Running this MAP Policy, and every decision made under it, is solely within BrakeTech's discretion and authority. Send all questions about this MAP Policy in writing to info@braketech.com, or by U.S. Mail to BrakeTech USA, 4064 East Patterson Road, Dayton, OH 45430. The BrakeTech Customer Support Team has sole authority to discuss, make decisions under and enforce this MAP Policy. No change to or exception from this MAP Policy is valid unless it is in writing and approved by the President of BrakeTech USA, LLC.